In the last two decades, states and other stakeholders across all continents have been developing systematic policies that have significantly transformed the fundamental tenets of the university: academic freedom, curiosity-driven scholarship, research and pedagogy. The present article aims to explore the discursive framework through which such transformations have been shaped and presented by way of looking at its ideological presuppositions and political consequences. To do so, the authors, firstly, highlight the capitalist logic behind the current attempts to redefine the ethos of Higher Education through the analysis of a particular debate among academic and educational leaders. Secondly, they focus on the way in which these logics are effectively reproduced within the academic environment through specific patterns of subjectification. Finally, the article argues that the ideological patterns examined here are successfully attempting to impose an exclusionary and instrumental conception of knowledge functional to the neoliberal agenda.